Compare the BMW Lineup to Other Luxury Brands

The BMW lineup is the pinnacle of luxury, a bastion of sophistication, and a performance powerhouse, all rolled into one brand. It's no surprise that other auto makers aim to compete with BMW.

While we're passionate about BMW, we understand that discerning drivers want to do their research before committing to one luxury performance model over the other. That's why we've put together this convenient online index of comparison pages. See how BMW fares against its toughest rivals from the Audi or Mercedes-Benz lineups, and find out about the features and specs that matter to you as your researching and shopping for that next performance luxury sedan or SUV.

BMW's Performance Pedigree & Luxury Credentials Go Unmatched But Not Unchallenged

When you think about BMW, luxury may be the first thing that springs to mind, but track-inspired performance should follow closely. The BMW brand is built around precision engineering, which produces some of the most rewarding powertrains on the road, complemented by sophistication, premium materials choices, and luxury design inside. The result is an oasis on wheels, a sanctuary to retreat into, even when you can't retreat from the world at large.

While Audi makes a fine product, and Mercedes-Benz, too, if you take a moment to compare the BMW lineup to the Audi or Mercedes-Benz lineups, the differences abound, and we think BMW really shines, especially in the face of good competition. After all, it's no fun to win a no-contest race. Good competition gets the heart pumping, or in BMW's case, the motor roaring. Take your time comparing BMW to the others and we think you'll agree that BMW is the choice for performance drivers with a penchant for excellence and discerning tastes.

Whether you're looking for something small, fun, and powerful or large-and-luxurious, you'll find tons of options within the BMW lineup, even within the same model line. BMW goes above and beyond to provide drivers with personalized choices, be it through the M Performance line or dedicated options or appearance packages. You can really get a car that represents who you are, while still meeting your driving needs as well as your taste for the finer things.

You've Done Your Homework, Now Ace the Test

After you've read through the BMW vs. Audi or BMW vs. Mercedes-Benz comparisons and done your research, it'll be time for the test…test drive, that is! Reading and doing are two very different experiences, so if you want the full BMW experience, finish up here and then give us a call to schedule your own personal test drive in the BMW model that ignites your passion for driving. The team here at Grayson BMW will be on hand to answer any remaining questions and assist you as you peruse our vast inventory of new BMW vehicles to find the model that suits your needs best.

With the test drive behind you and the promise of the open road before you, it'll just be one last stop with our Financing Department before you and your new BMW car, SAV®, or SUV can hit the road and start tallying up the miles.