Both BMW and Audi bring decades of automotive experience to the table. Their expertise shows from behind the wheel of one of their German luxury cars. They're exquisitely crafted, from the engine all the way down to the finest interior details.

As you embark on your car-buying journey, you need to decide which brand is right for your drives through Knoxville, Loudon, and Lenoir City, TN. Our team at Grayson BMW is here to help you decide with this showdown between BMW and Audi!





Top Midsize SUV

Audi Q7


2020 KBB Midsize Luxury SUV Best Buy


6 Awards

2020 J.D. Power Awards

2 Awards

1 year/unlimited miles

CPO Warranty

1 year/unlimited miles

A Midsize SUV Showdown: BMW X5 vs Audi Q7

Both luxury vehicles have racing in their DNA, but you'll have more fun behind the wheel of a BMW X5. Its standard 3.0L TwinPower Turbo engine generates 335 horsepower and can take you from 0 to 60 MPH in 5.3 seconds. The standard 248-horsepower, 2.0L 45 TFSI® engine of the Audi Q7 takes 6.9 seconds to hit the same speed.

The infotainment systems in each SUV are a close match, but you may find that the system in the X5 is a bit more user-friendly, thanks to its larger 12.3-inch central information display. The display in the Q7 is only 10.1 inches. They both give you access to the following features:

  • Bluetooth®
  • Apple CarPlay™
  • Android Auto
  • SiriusXM® Satellite Radio

If you need another reason to choose the BMW X5 over the Audi Q7, ask Kelly Blue Book®. They named the X5 the Midsize Luxury SUV Best Buy of 2020. It beat out a long list of luxurious SUVs-the 2020 Audi Q7 was one of them.

BMW vs Audi: How Do They Match Up on Safety?

Luxury car manufacturers like BMW and Audi always sit on the forefront of vehicle safety. That's why you'll find very similar safety features on vehicles by both brands. Common driver-assistance features that are offered with many of their models include:

  • Frontal Collision Warning
  • Active Blind Spot Detection
  • Lane Departure Warning
  • Speed Limit Info

You will also get a system that prepares the vehicle for an imminent collision. BMW calls it the Active Protection System. It's known as pre sense® basic with Audi vehicles. When these systems detect an incoming impact, they automatically tighten the seat belts, close the windows, and activate post-crash braking.

When you hit a crowded parking lot, both brands offer surround-view cameras and parking sensors that will help you maneuver into tight spaces. Only BMW vehicles can be equipped with systems that let the car park itself. Select models offer the Parking Assistant Plus. It will search for an open space, then steer you right in.

Who Has the Better CPO Program?

Certified pre-owned vehicles offer a blend of reliability and value, and both BMW and Audi have confidence-inspiring certified pre-owned programs that will help you hit the road with peace of mind.

You're sure to get a vehicle with plenty of life left with either brand, as their cars must have no more than 60,000 miles on the odometer to qualify for their programs. That means, you can rest assured that your certified pre-owned vehicle will have tons of adventures left to take.

Both BMW and Audi offer identical certified pre-owned limited warranties that may help cover the cost of some service repairs. They both provide one additional year of coverage for unlimited miles, once the new vehicle warranty expires.

BMW vs Audi: Who's the Winning German Luxury-Car Maker?

This battle of the brands came down to the wire, but if your rides through Knoxville, Loudon, and Lenoir City, Tennessee, call for the premier midsize SUV or a vehicle with top-notch safety technology, a new BMW is for you.

Contact our team at Grayson BMW to learn more!

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Grayson BMW

10671 Parkside Dr
Directions Knoxville, TN 37922

  • Sales: (865) 693-4555
  • Service: (865) 251-9347
  • Parts: (865) 693-9308


  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 8:00pm
  • Saturday 9:00am - 6:00pm
  • Sunday Closed