BMW Genius





NEED A PRODUCT EXPERT?
INTRODUCING THE BMW GENIUS PROGRAM.


The BMW Genius Program was started in 2015 by BMW for guests who purchase a New or Certified Pre-owned BMW.  Our BMW Genius is a product knowledge specialist that is trained by BMW Group University to demonstrate and familiarize clients with all aspects of BMW vehicles . They are here to help our guests get the most out of their BMW models by working hands-on and one-on-one with you inside your new BMW.  It does not matter if you have owned 1 or 15 BMWs, technology is evolving and everyone learns something new!  The best part....they are available to you at NO COST.

THE Grayson BMW GENIUS TEAM.

We will be happy to guide you through the exciting world of BMW products and features to make sure to find the right vehicle for your needs.



Click on one of the people below to find out more information.

  • Frank Scialdone
    General Manager


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  • Lou Esch
    Pre-Owned Client Advisor


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  • Curtis Gallagher
    Pre-Owned Sales Manager


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  • Matt McCain
    New BMW Sales Manager


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  • George Holt
    Finance Manager

    George has been with Grayson BMW for over 7 years with 20 years of automotive experience.  George resides in Farragut and is married with 2 daughters and 2 son-in laws and 4 grandchildren.  George spends his personal time with his lovely family and loves to travel to international destinations.

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  • Rick Green
    Shop Foreman


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  • Krista Goepfrich
    Parts Manager


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  • Jeremy Harvey
    Internet Manager

    Jeremy is a multi-award-winning Sales Consultant coming to Grayson BMW and has been in the automotive industry since 2007.  Ranked #1 Sales Consultant with a 99.9% Customer Satisfaction Score, his focus is customer oriented.  


    Jeremy is from East, TN and resides in West Knoxville. He has a wife, 2 little girls, and a little boy.  In his off time, he enjoys spending time with his family.  He played volleyball competitively for many years and also coached.  

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  • Walker Hayes
    Finance Manager


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  • Steve Swaggerty
    Client Advisor

    Steve has been with Grayson BMW for an impressive 32 years and is in the 200 Club, Grayson BMW's highest Award of Sales Excellence.


    Steve achieved Bronze status in BMW's Profile's in Achievement for 2013

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  • Rachel Hopper
    Client Advisor


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  • Matthew Scholler
    Client Advisor

    Matt has recently joined Grayson BMW.  He resides in Knoxville and is originally from Texas.  He enjoys spending time with his family.

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  • Mike Sonju
    Client Advisor

    Mike has been with Grayson BMW for over 8 years and is in the 200 Club, Grayson BMW's highest Award of Sales Excellence.  Mike resides in Sequoyah Hills and is married with 4 children and 3 dogs. Mike puts his Faith first and he is originally from Seattle.  Mike spends his personal time with his family and enjoys fitness.


    Mike reached Silver status for BMW's Profiles in Achievements in 2013

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  • Mike Buckles
    Pre-Owned Client Advisor


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  • Nichole Rousseau
    BMW Genius


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  • Jason Cohen
    BMW Genius


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  • Emma Shelton
    Internet Assistant


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  • Skylar Tallent
    Inventory Manager


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  • Kenneth Martin
    Technician


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  • Lee Courtney
    Technician


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  • Robert Berry
    Technician


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  • Zachary Barton
    Technician


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  • Zachary Binder
    Technician


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  • Chris Cannon
    Technician


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  • George Popescu
    Technician


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  • Kerron Purchess
    Technician


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  • Thomas Legg
    Technician


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  • Martin Farmer
    Technician


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  • Paul Williams
    Technician


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  • Daniel Seiber
    Technician


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  • Ken Worthington
    Technician


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  • Brian Kim
    Technician


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  • Ramiz Dauti
    Technician


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  • Steve Slater
    Technician


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  • Clark Faig
    Technician


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  • JT Clower
    Service Advisor


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  • Kevin Munro
    Internal Service Advisor


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  • Jon West
    Service Advisor


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  • Darian Taylor
    BDC Service Manager


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  • Christine Smith
    Service Coordinator


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  • Justin Pickell
    Service Advisor

    Justin grew up in the Knoxville area. He has been a BMW Service Advisor for nearly 16 year. He is ranked Platinum Status with BMW Profiles In Achievement, BMW's highest award level in service excellence. 

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  • Will Miller
    Service Advisor


    Born and raised in Knoxville Tennessee. Married with one child. Been in retail since 1998. Enjoys the outdoors, sports, and cars. Always easy to talk to and has a gift for explaining complicated things in uncomplicated ways.

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  • Shane Dull
    Wholesale Parts Advisor


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  • Jeremy Garrett
    Wholesale Parts Advisor


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  • Mike Bolster
    Assistant Parts Manager


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  • Thorne Fritts
    Retail Parts Advisor


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  • Adam Morrison
    Retail Parts Advisor


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Ask a Genius or Request an Encore Appointment