The Grayson BMW Difference
Family Owned, Knoxville Roots.
In an era of corporate conglomerates and online-only retailers, Grayson BMW remains a rarity, a family-owned dealership that has been a pillar of the Knoxville community since 1978.
We don't just sell cars; we live here. From supporting the Young-Williams Animal Center to sponsoring the Knoxville Botanical Gardens, our roots in East Tennessee run deep. When you buy a 2026 BMW iX from us, you aren't just a transaction number, you are a neighbor.
Here is why Knoxville drivers choose Grayson BMW.
The Grayson Advantage: Service Without Compromise.
Buying a luxury vehicle should mean a luxury ownership experience. We offer specific perks that take the stress out of vehicle maintenance.
- Loaner Cars for Life: If your vehicle is in our shop for a scheduled service, you don't stop moving. We provide a fleet of complimentary BMW loaner vehicles so you can get back to work or pick up the kids in Farragut without missing a beat.
- Starbucks in the Lounge: Waiting for a quick alignment? Relax in our premium customer lounge with complimentary Starbucks coffee, high-speed Wi-Fi, and comfortable seating.
- Saturday Service: We know you work during the week. Our service center is open Saturdays from 8:00 AM to 6:00 PM to fit your schedule.
A Name You Can Trust (Since 1978).
We have been accredited by the Better Business Bureau since our founding in 1978. In an industry often plagued by turnover, our team is stable, knowledgeable, and committed to transparency.
- No Pressure Sales: Our Client Advisors are not here to push metal; they are here to guide you to the perfect vehicle. Whether you need the towing capacity of an X5 or the electric range of an iX, we listen first and recommend second.
- Community First: Through our community initiatives, we have donated over $500,000 to local charities. Your purchase helps support the Knoxville community.
BMW Genius: Technology Expert on Demand.
Modern BMWs are rolling supercomputers. To ensure you get the most out of your iX or M3, we have dedicated BMW Geniuses on staff.
These are not salespeople. They are product experts whose sole job is to teach you how to use your vehicle.
- Need to set up your Digital Key Plus?
- Want to program your garage door opener?
- Confused by the iDrive 8.5 gesture controls?
Stop by anytime, even months after your purchase, for a complimentary one-on-one tutorial.
Maintenance & Protection Included.
Every new BMW from Grayson comes with BMW Ultimate Care:
- 3 Years / 36,000 Miles of scheduled maintenance included for free.
- 4 Years / Unlimited Miles of Roadside Assistance.
- We also offer BMW Tire & Wheel Protection, crucial for protecting your investment against Knoxville's potholes and construction zones.
Visit Us on Parkside Drive.
We invite you to experience the difference for yourself. Come visit our showroom at 10671 Parkside Dr, Knoxville, TN. Whether you are looking for a Certified Pre-Owned 3 Series or custom ordering a 2026 iX M70, we are ready to serve you.
