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The launch of a new BMW on the motoring scene is always a significant event, not just for admirers of the Munich marque, but for anyone interested in cars. The debut of another 'Ultimate driving machine' is always guaranteed to cause a bit of a stir, and particularly when the model concerned is the latest incarnation of the iconic 3-Series.

The significance of the 3-Series is obvious from the numbers. Since 1975 more than 12 million of these cars have been bought around the world, accounting for one in five BMW cars sold. Here in Britain this model is so…

If you've driven BMWs in the past, then the layout of switchgear will naturally fall to hand. In typical BMW 'form-follows-function' design, drive related buttons are found on the left of the steering wheel, and comfort related buttons are found on the right. At night, all gauges and buttons glow amber so as not to compromise your night vision - a nod to fighter jet cockpit design. Also a nod to the fighter jet is a bright and height-adjustable HUD or "Heads Up Display" which can show information ranging from low fuel warnings, to step-by-step instructions from the navigation system…

Even after seven full days behind the wheel of BMW's 650i Cabriolet - it still felt special to get inside. A swoopy and elegant interior molds around your body, wrapping you in modern luxury. Illuminated kick plates remind you of the top-shelf quality you're about to enjoy.

A new high resolution info-tainment screen juts out from the middle of the dash. In many ways a center piece, all on-board systems can be manipulated through this screen. A couple of passengers asked me to retract the screen and twisted their face with confusion when I replied that it wasn't…

The BMW 3 Series is the benchmark by which pretty much all other sport sedans are measured for a reason … well, for several reasons, actually. They're fun to drive. They're well-appointed. They're priced such that mere mortals (albeit successful mere mortals) are able to afford them. And that's just to name a few.

All of which is to say, it's a big deal when BMW redesigns the car. And so before updating the 3 Series, the clever suits in Munich clearly made a cagey decision: To make the car better. And so the sixth-generation 3…

BMW is the Official Mobility Partner of the United States Olympic and Paralympic Teams through the 2016 Olympic Games. Our commitment to performance and striving to be the best includes partnering to support US Speedskating, USA Bobsled and Skeleton, USA Swimming and USA Track & Field. As part of this partnership, BMW has assembled the BMW Performance Team to support Team USA athletes and help them realize their Olympic and Paralympic Dreams.

Grayson BMW in Knoxville, TN will have it's Drive for Team USA event on Mary 19th, 2012 from 9:30am to 4:30pm. 

You will be able to…

It's simply fact that BMW builds some of the best sporting sedans in the world. Rear-wheel configuration, six-cylinder engine and the BMW roundel on the bonnet have been almost unassailable as the pinnacle for mid-size premium transport.

Now though, the 328i is missing two cylinders and in their place is a twin-scroll turbocharger.

In the 328i, the 2.0 litre turbo-charged 'four' is tied to an impressive eight-speed transmission. With a suite of Efficient Dynamics technologies managing its performance, it's a thoroughly sophisticated and powerful package that symbolises the new guard of BMW drivetrain systems.

INTERIOR
Quality: The…

Where do you even start with BMW's all-time-favourite 3 Series?

Bring up BMW and it's the first vehicle you think about. Talk about sports sedans and the conversation is more likely than not to include it. Discuss the most balanced and rewarding cars to own, and there it is again. The 3 Series is a benchmark for intelligent automotive design, and the standard against which all other cars in its class (and others) are compared.

With this in mind, it's an understatement to say that the 3 Series is an important vehicle for BMW. As the German…

The entry level model in the BMW 5 Series lineup is the 528i Sedan, starting at $46,700 and powered by a gas sipping 2.0 Liter TwinPower Turbo four cylinder producing 240 HP and 260 lb-ft of torque mated to an efficient 8 speed steptronic automatic gearbox complete with paddle shifters that returns an…