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The Christmas holiday season can be an intense time, but there's one place you can always find peace: inside the Ultimate Driving Machine®. At Grayson BMW in Knoxville, TN, we invite you to explore the attractive holiday offers on select BMW models and enjoy the season at a more relaxed pace.

BMW is always pushing the envelope regarding luxury and performance. Now, the brand is taking its innovation to another level by introducing the all-new 2026 BMW iX3 SUV. As BMW's first fully electric X model, the iX3 combines the best of BMW's signature driving dynamics with cutting-edge EV technology for an extraordinary drive. It should arrive at Grayson BMW in the summer of 2026.

The sales team at Grayson BMW in Knoxville, TN loves nothing better than providing savings opportunities to our valued customers. If you're looking for an easy way to get a like-new model for less, consider our selection of retired service loaners and demo vehicles. These recent-year BMW models have been lightly used and can offer a full-fledged luxury experience at a better price.

For driving enthusiasts seeking the ultimate in performance, precision and power, the BMW M Series delivers an unrivaled experience behind the wheel. Engineered by BMW's motorsport division, M Series vehicles represent the pinnacle of driving excitement. At Grayson BMW in Knoxville, TN, we're proud to offer an excellent selection of new BMW M Series vehicles for discerning drivers throughout East Tennessee.

The BMW M2 has earned the prestigious title of MotorTrend's Performance Vehicle of the Year for 2024. This marks another achievement for BMW's legendary M division, which has a long history of producing exceptional high-performance vehicles. Car enthusiasts in Knoxville TN and the surrounding areas now have the opportunity to experience this award-winning sports coupe at Grayson BMW.

The BMW X1 continues to set the standard in the compact luxury SUV segment, as evidenced by it recently being named Edmunds' top choice for best small luxury SUV. With its perfect blend of style, performance, versatility, and innovation, it's easy to see why the X1 earned this prestigious accolade. Luxury SUV shoppers in Knoxville, TN will want to put the X1 at the top of their list.

The BMW X3 has been fully redesigned for 2025, bringing even more refinement, performance and cutting-edge technology to this popular compact luxury SUV. Drivers in Knoxville, TN will appreciate the X3's athletic driving dynamics, premium cabin and state-of-the-art features. Visit Grayson BMW to experience the sophistication and capability of the new X3 for yourself.

The BMW iX marks an exciting new chapter in BMW's electrified lineup. 

At Grayson BMW in Knoxville, TN, we are thrilled to offer our customers the extraordinary 2025 BMW iX Sports Activity Vehicle – winner of the prestigious Edmunds 2025 Top Rated award for best electric SUV. If you're shopping for a premium electric vehicle in the Knoxville area, come experience the iX at our dealership and see why it continues to earn top honors from the experts at Edmunds.

The 2025 BMW i5 eDrive40 is a groundbreaking electric sedan that delivers exhilarating performance, sophisticated design, and the latest innovations. This sleek and sporty 4-door EV takes BMW's legendary driving dynamics into the electric future.