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BMW Crash-Severity Algorithm Tells Emergency Room Where it Hurts

    BMW has raised automatic crash notification to a new level. The on-board BMW Assist telematics system already calls 911 after a crash, just as many other brands do. But BMWs can also report to the 911 call center the likely severity of occupant injuries, and now BMW says it can transmit the injury information to a nearby hospital trauma center. BMW's enhanced automatic collision notification (enhanced ACN or EACN) uses a sophisticated set of…

5-series sedans offer more for less at Grayson BMW of Knoxville

   BMW's redesigned 5-series sedans are now on the market for 2011, with prices beginning at $50,475 for the six-cylinder 535i model and $60,575 for the V-8 powered 550i. Both prices, which include $875 freight, are lower than they were for the corresponding 2010 models, even though BMW says the vehicles have received numerous enhancements. The 2010 535i began at $52,125, while the 550i started at $61,475. The lower prices are…

2011 “Engine of the Year Award”: Four titles for the BMW Group

   The success in four of the eight capacity classes in the world's most renowned engine competition underscores yet again the BMW Group's outstanding expertise in the field of engine development. Thanks to Efficient Dynamics there is a choice of exceptionally powerful and at the same time remarkably efficient engines available for all models of the BMW and MINI brands. Since 1999, the company has been able to claim more than 50 class and overall victories in the "Engine of the Year Award" competition.

New 2.0-liter turbocharged four-cylinder offers performance of a six!!!


   BMW 4-Cylinder Engines Return to US in 2011 in the Z4 sDrive28i
   Like the company's latest TwinPower Turbo 3.0-liter turbo inline-6, the new 2.0-liter engine combines high pressure direct-injection and BMW's VALVETRONIC intake control (hence the name: TwinPower) with a forced induction system consisting of a single twin-scroll turbocharger. With 240 horsepower and 260 lb-ft of torque, it offers more power and torque than BMW's normally aspirated 3.0-liter inline-6 that it replaces in the Z4 sDrive30i.

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BMW earns Kelly Blue Book’s “Coolest Brand” award

  We at Grayson BMW of Knoxville share in the excitement about BMW's most recent honors and we encourage you to drop by to look at our selection of the "coolest" cars out on the market.  Because who doesn't want to be officially cool? For more information about BMW please contact Andrea DeMarco 865.209.7273 or ademarco@graysonsales.com and let us handle putting you in the car of your dreams.

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BMW Ranks 4th on EPA's Top 20 Green Power Partners for On-Site Power Generation

BMW announced today that its South Carolina plant has increased its ranking to No. 4 on the U.S. Environmental Protection Agency's (EPA's) Top 20 On-site Generation list of the largest green power users. In 2010, through BMW's on-site landfill gas energy system, the company generated nearly 62 million kilowatt-hours (kWh) of power.

This represents about 37% of the company's overall electricity use, the highest usage percentage of the EPA's…

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Grayson BMW in Knoxville, TN Has the 335d that was Voted Diesel Car of the Year!!

The BMW 335d was voted "Diesel Car of the Year" at the New York Auto Show, by readers of The Diesel Driver magazine.

Diesel gets its own magazine? You better believe it, buddy, and those fans are pretty influential-the 335 beat out 12 other cars and SUVs who make their diesels available in the United States, with factors ranging from performance, comfort and emissions to that all-important fuel economy. The 335 received 29.6 percent of the votes; 83% of total votes came Stateside.

 

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Five Generations of the BMW 3 Series

If there is such a thing as a typical BMW, then it is without a doubt the BMW 3 Series. In the medium-size class it is considered the embodiment of the sports sedan and has maintained this leading role for many years unchallenged at the top of the premium segment. Since debuting in the year 1975, more than 12 million customers worldwide have purchased a BMW 3 Series, even though the car cannot be associated…

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Martha Stewart Designs Custom 2011 BMW X3 And You Can Too At Grayson BMW!!


Martha Stewart Designs Custom 2011 BMW X3
 
BMW leads luxury car companies with its "Build Your Own" tool on the bmwusa.com website. With this tool, customers can completely customize and then directly order the exact 2011 BMW X3 Sports Activity Vehicle they want. To promote its "Dream It. Build It. Drive It." program, BMW recently turned to the queen of the do-it-yourself design movement - Martha Stewart.
 
Martha Stewart, the self-made home decorating and design…
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