Remember that one thing you wanted when you were younger because you thought it would make you cool? Maybe it was the newest shiny Schwinn bike or maybe it was a pair of the most stylish jeans. Regardless, you begged your parents to buy that one item because you were certain that once you rode that new bike or put on those jeans, all of your friends would think you were cool.
Remember that one thing you wanted when you were younger because you thought it would make you cool? Maybe it was the newest shiny Schwinn bike or maybe it was a pair of the most stylish jeans. Regardless, you begged your parents to buy that one item because you were certain that once you rode that new bike or put on those jeans, all of your friends would think you were cool.
The desire to be "cool" never really disappears and even as adults, most people secretly want to be cool. But what is "cool?" It seems to be a word that transcends time, as different things are "cool" to different people at different times in their respective lives. The editors at Kelly Blue Book recently decided what cool meant to them, and at your Knoxville BMW dealer, we agree with their decision.
The Kelly Blue Book Awards were recently announced at the New York International AutoShow and BMW earned the honors for "Coolest Brand" and "Best Performance Brand." Now, Grayson BMW Of Knoxville 3 Series drivers can officially declare that they drive the coolest automobile brand according to Kelly Blue Book's 2011 Brand Image Awards.
"What could be cooler than The Ultimate Driving Machine," Jim O'Donnell, President and CEO of BMW of North America said in a company statement. "We are redefining performance by offering the best performing electric, diesel and hybrid vehicles in America, in addition to our gasoline-powered cars, like the Z4 Roadster with the new TwinPower Turbo four-cylinder engine."
At your local Grayson BMW of Knoxville dealer, we completely agree with Mr. O'Donnell that the Ultimate Driving Machine is the coolest brand on the market. This year BMW has released exciting details about its BMW ActiveE electric vehicle. In addition, BMW continues to produce quality and affordable vehicles including updated 1 Series, 3 Series and X3 models.
Bmw drivers will concur with the editors of the Kelly Blue Book, who wrote "Anyone who's driven a BMW will understand why the team from Munich won Best Performance Brand for 2011. With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW's vehicles are the yard-stick by which innumerable carmakers measure their products."
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