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If you have a winning formula, why change it? That's been the philosophy behind BMW's updates lately. And even though the brand is eschewing sweeping generational changes in favor of refining existing products, those tweaks are going a long way. Case and point, the popular X6 SAV, which will see its 2015 iteration hit showrooms this fall.

The key phrase of the new X6 is refinement. With the application of the brand's…

There are a couple sources that we truly trust when it comes to judging the safety of a vehicle, and the Insurance Institute of Highway Safety is certainly among them. So when the IIHS says that two new BMW models are worthy of praise for their safety features, then you know you'd better believe it!

During tests to measure effectiveness of crash-avoidance technologies, the BMW X5 and 5 Series were two of the four…

Anniversaries are always a fun time in the automotive industry, especially when you have a lineup as storied as BMW's. This year, we've learned that it’s the M5 performance sedan turns 30, and as the Bavarian automaker loves to do, will receive a special anniversary edition.

Over the last 30 years, the M5 sedan has never lacked for much when it comes to power. When it was first introduced, the model boasted…

Here at Grayson BMW we're frequently heard touting the merits of the models in our showroom and for that reason today we'd like to share with you the opinions of someone outside of our dealership. Namely, that person would be the English singer-songwriter James Blunt and what he has to say about the all-new BMW 4-Series is quite exciting.

Power, precision and luxury are just some of the traits that define the all-new 2014 BMW X5. Long the standard-bearer in its class, BMW has upped the ante with this redesigned model that's everything you come to expect from the X5. And so much more.

The X5 carries a standard turbocharged six-cylinder engine but drivers can upgrade to the turbocharged V8 that produces a powerful 435 horsepower. For the efficiency-minded, BMW X5 is offered…

Jumping right into today's headline, the BMW M5 is standardly equipped with a potent 4.4-liter V8 engine that's matted to a smooth-shifting, seven-speed M double clutch gearbox. As you might be able to surmise, the combination is quite powerful; however we'd like to let the video below do the talking.

Have you ever followed the trend of #ThrowbackThursday across various social media platforms? This is when users post a photo, video or something else that reminds them of a past time. In honor of this Thursday, the BMW brand has decided to take a look back at their history of creating the Ultimate Driving Machine throughout the decades in a 60 second clip. Check it out!

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Whether you're a long-time BMW enthusiast or a…

Anyone familiar with electric vehicles know that the absence of engine noise can make the driving experience somewhat well... quiet. And for some people, that's just what they need, according to a new spot for the BMW i3.

It's been quite a while since we've mentioned the new BMW 4 Series here on our blog but since its recent launch, drivers in the Alcoa, TN area have flocked to it for its luxurious style and power. Now, the BMW brand is taking things a step further and plans to debut the four-door Gran Coupe variant of the 4 Series at the Geneva Auto Show next month.

Instead of keeping their fans…

BMW may be a German manufacturer, but the brand has teamed up with the US Olympic bobsled team. As part of the partnership, designers that generally work on assembling the new BMW vehicles that we have on display in our Knoxville, TN showroom changed gears and offered up their skills to build the US sled.

There was an hour-long documentary made about the effort, but check out this quick clip below to get a little...