Introducing the New Owner's Track Drive Program.  

A NEW BMW OWNER DESERVES A CELEBRATORY DONUT.

You've conquered the test drive; now prepare for the ultimate thrill.  Every new BMW purchased that's purchased in 2021 comes with two complimentary seats for a special owners-only program at the BMW Performance Center in South Carolina or California.  You'll push BMWs on a closed course through adrenaline-inducing exercises and learn why they call it the Ultimate Driving Machine®.  

The BMW Performance Center is a destination unlike any other.  This is where owners, fans, and driving enthusiasts alike get to experience the BMW brand in a way it can truly shine:  On the track.  You will be treated to behind-the-wheel fun in multiple BMWs as you accelerate, brake, and corner while lapping in our Performance Drive segment.  Then it is out to explore the off-road course with an X SAV®.  Travel over obstacles, ascend and descend hills, traverse water crossings and frame-bending berms in an amazing display of xDrive technology.  With the guidance of our  professional instructors  and the safety of our closed courses, you'll feel ready to tackle any challenge.  For the grand finale, it's time to strap in for a Hot Lap.  You'll see, hear, and feel our M cars powerslide through turns, scream down the straights and drift at the limits of physics. It's an outing that will leave you with an unforgettable impression.  Contact Grayson BMW for more information or fill out the form below.

  • Get two complimentary seats for the New Owner's Track Drive with the purchase of any new BMW in 2021.
  • Valid for the vehicle owner and one guest.  Additional seats are $299 per person. It cannot be used toward the vehicle purchase, nor can it be used as credit towards another program.
  • The BMW New Owner's Track Drive is a 3 hour program.
  • The program itself consists of a Performance Drive on track (lapping in multiple BMW models), an off-road excursion in an X SAV®, a hot lap with a pro driver and an elective wrap-up Q&A session with a BMW expert. 
 
*New vehicle purchases and lease customers only. Offer holds no cash value and is not applicable for credit. Offer must be redeemed within one year of purchase. 
©2021 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.




 

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