The Super Bowl is rapidly approaching and with it comes some of the most exciting advertising of the year. One of the biggest draws for the Super Bowl is the advertising, with all the ads being above and beyond conventional advertising. For BMW, it is a perfect opportunity to showcase the BMW i3 with a hilarious new ad.

   

Starring Katie Couric and Bryant Gumbel, the ad shows a clip from 1994 of the duo explaining their confusion about the new piece of tech called "the internet" as well as them in the present day, expressing their confusion over electric vehicles. It is a great ad and will surely be one of the most memorable ads of the big game. Check it out below.

While the BMW i3 and i8 represent bold steps into the future of the automotive world, they are not too hard to understand. So come and see us at Grayson BMW 10671 Parkside Dr. Knoxville, TN. We'll make sure you have an easy time finding the new BMW of your future from our selection of available models. Soon the future will be yours to conquer.

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