It took us some time to realize, to notice, to look down at the little one standing beside us and think: "What kind of planet are we leaving them?" We never once stopped loving or caring for future generations but just forgot to place a good foot forward and ensure that the issues we are facing now don't become detrimental in the future. However, we have finally found our way and regained a perspective…
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Innovation Days Connected Drive 2011 – Dynamic Light Spot
Dynamic Light Spot - targeted light beam for improved safety.
Spot on: BMW Night Vision of the next generation will feature the Dynamic Light Spot. Thanks to this targeted beam of light, pedestrians will become even more visible at night and accidents can be avoided.
The risk of a pedestrian being killed or injured in a traffic accident is four times as high at night or during twilight than in daylight. The same applies to the…
New Power Kits for BMW 135i and 335i Models
Now, more invigorating horsepower and torque, is available with two new power kits bring crisp stimulating performance to the Ultimate Driving Machine. BMW 135i and 335i Models can now be retrofitted at BMW centers or via the Port Installation Program to an unprecedented level of performance. These new Power Kits ensure that new car buyers and current owners are in for that extra thrill beyond the outstanding performance that can already be realized with these…
BMW Recalls History of 3 Series in New Video Series Ahead of Friday's Next-Gen Reveal
BMW is busily drumming up buzz ahead of the launch of the next-generation 3 Series. The company has released a slew of brief videos depicting the sketch work behind the vehicle's predecessors. Unfortunately, there's not much to the short clips beyond some pencil lines and a still image robbed from old PR photos, but the videos do a smart enough job underscoring the evolution of BMW design over the decades. BMW is set…
BMW 2 Series on way
BMW Crash-Severity Algorithm Tells Emergency Room Where it Hurts
BMW has raised automatic crash notification to a new level. The on-board BMW Assist telematics system already calls 911 after a crash, just as many other brands do. But BMWs can also report to the 911 call center the likely severity of occupant injuries, and now BMW says it can transmit the injury information to a nearby hospital trauma center. BMW's enhanced automatic collision notification (enhanced ACN or EACN) uses a sophisticated set of…
2011 “Engine of the Year Awardâ€ÂÂÂÂ: Four titles for the BMW Group
The success in four of the eight capacity classes in the world's most renowned engine competition underscores yet again the BMW Group's outstanding expertise in the field of engine development. Thanks to Efficient Dynamics there is a choice of exceptionally powerful and at the same time remarkably efficient engines available for all models of the BMW and MINI brands. Since 1999, the company has been able to claim more than 50 class and overall victories in the "Engine of the Year Award" competition.