For quite some time now, the BMW 3 Series has been one of the most popular models in the BMW portfolio, as well as one of the most highly regarded sport sedans on the market. Now, that may seem like an incredible distinction, but it's as they say, "Heavy is the head that wears the crown." As such a perennial fan favorite, BMW faced some serious challenges in redesigning this iconic model, balancing its vibrant spirit with sophisticated new features. Happily, it seems they've done exceptionally well, and the redesigned BMW 3 Series looks more dynamic and compelling than ever before.

Now, there's a lot to unpack when it comes to the redesigned BMW 3 Series but undoubtedly one of its most critical new features is the BMW Intelligent Personal Assistant. Much like some of the home assistant devices that have blown up on the market in recent years, the BMW Intelligent Personal Assistant allows you to control the functionality of your new BMW 3 Series with voice commands alone. What's more, it takes the intelligence factor to new levels, learning your habits behind the wheel and optimizing the functionality of the vehicle to match your tastes. From playing your favorite tunes to giving you weather reports to teaching you to use the functions of your car and more, the BMW Intelligent Personal Assistant is a true paradigm shift for the merging of mobility and technology.

Of course, there's a lot more to get excited for with the upcoming BMW 3 Series, and if you'd like to chat more about its redesign, we'd love to do so here at Grayson BMW. Swing by our showroom in Knoxville at your earliest convenience to have a chat with our team and see what this iconic sport sedan will have in store for you when it debuts in the near future.

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